The Expert Machine Blog

What does a B2B content writing agency do?

February 7, 2024

Michael M

Your Voice, Our Expertise

When it comes to B2B content writing, it's not just about churning out articles. It's about creating meaningful, long-form content that resonates with your target audience and drives traffic to your online business. At Expert Machine, we combine your unique voice with our expertise in content strategy and SEO.

Not Just Another Content Farm

We're not a content farm, mill, or factory. We're a team of skilled freelance humans who take pride in crafting content that we'd happily read ourselves. Our diverse backgrounds in marketing, academia, journalism, and nonprofits make us uniquely qualified to deliver content that's both engaging and effective.

Our Four-Step Process

  1. Discovery: We start by understanding the purpose of your content. What's the end goal? Are we a good fit for each other?
  2. Strategy: This involves keyword research, SERP opportunities, and content clusters. We identify your optimal plan of attack.
  3. Execution: Our writers craft laser-focused articles based on the strategy brief. We welcome your feedback and make necessary revisions.
  4. Measurement: We assess the performance of your content, whether the goal is traffic, shares, sign-ups, or conversions, and work with you to optimize it.

Tailored Packages for Your Needs

We offer various packages to suit your specific requirements, from core content packages to custom plans. Each package is designed to integrate seamlessly with your content strategy and includes features like Clearscope SEO reports, keyword optimization, and CMS uploads.

Why Choose Us?

Our clients rave about our work. From cybersecurity SaaS companies to digital marketing agencies, our content consistently delivers results, increasing page views and time spent on the page.

Other Insights

Case Studies

Case Study: 59% increase in blog traffic for Timetastic

How we planned and executed a big win.

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What does a B2B content writing agency do?

B2B writing for companies with something to say.

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