Content Strategy Planning

Making content work for your business goals.


Businesses Served


Words Written


Traffic Generated

Precision planning for your content machine.

Content is only worth publishing when it’s targeted.

Strategic planning means your articles don’t disappear into the ether when you press ‘publish’. It means they work for you; staying high up in the search results, generating traffic and answering readers’ questions.

Making content managers’ lives easier.

Struggling for blog ideas? Unsure what should be a ‘hub’ and what should be a ‘spoke’?

We’ll do the heavy lifting so you don’t have to. Strategy planning leaves you with a guidance document and content calendar that informs your entire content process. This means you can hand it over to your writers and let them work their magic.

How We Help Businesses

Content strategy turns your blog from an inconsistent publisher of disparate topics, into a library of useful information. 

We make it happen through four angles of attack: 

Setting personas - Your ideal reader is one that buys your products. Let’s understand them.

Constructing topic networks - Interlinked, ontologically coherent topic clusters inform each article’s relation to its siblings.

Execution - Articles laser targeted for each keyword & topic are written with love & creativity.

Measurement - Observing what works and what doesn’t, we’ll tweak our approach until it’s right. We don’t just write & forget.

Let's Get Started

Starter Strategy Package


Content strategy plan and four 1500-2000 word articles. 

Detailed content strategy plan for 6 months’ worth of content

Content calendar integrated with your system of choice

6 months of content ideas including article outlines ready for any writer to use

Four articles written for you

Clearscope SEO report for each article

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Custom Package


Custom writing packages to suit your needs - contact us for a quote.

Content strategy plans

Content calendars

Blog ideas and outlines

Content refreshing

Website copywriting

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Get in touch to kickstart your content growth

Send us a message - we’d love to talk.

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What our customers are saying

“I've reviewed the draft now and it's GREAT! 🎉🎉 Excellent job on a totally new industry and topic for you, really! 💪”

- Content Manager, Cybersecurity SaaS

“Michael has a way with language and can make it do cool stuff: explain, entertain and engage - usually all three. At least. He's a really good writer - it's always a pleasure to read his work.”

- Creative Director, Digital Marketing Agency

"Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back."

- Gary Bury, Timetastic